Launching soon - get on the list
Game Day
Gummies
Performance gummies built for game day
Sports gels were built for endurance athletes. So stop taking them before your game.
Be first to try guds. No spam - just one heads-up before launch.
Fast fuel
Dextrose, straight to the muscle. Energy before the whistle.
Three electrolytes
Sodium, potassium, magnesium. Second-half legs, no cramp.
Beetroot for sprints
Blood flow for the repeat efforts that decide games.
Why guds
Sport players need power.
Gels weren't made for your sport.
Gels were built for cyclists and marathon runners.
Power sport is the opposite: explosive, stop-start, full contact.
You've been eating Haribos before kickoff for years.
Players already know fast sugar works. They just did it with confectionery: zero electrolytes, no game-day plan.
Built for power sport.
If your game needs explosive, repeatable power, guds is for you.
Help us decide
Get early access - and vote the flavour we launch first
Three on the table. Pick the one you'd want in your kit bag first.
guds
Citrus Salt
Bright, zesty, switched-on.
guds
Watermelon Salt
Juicy, sharp, moreish.
guds
Sour Peach
Sharp, sweet, a bit unhinged.